From the starting line just before the whistle blows, to the moment of sprinting, to the final finish line.
Adidas is a brand for everyone. Change sports, your life, and the world.
adidas
heritage
We started in a wash room and conquered the world. And in between, we’ve scored big and sometimes struggled to reach our goals.
We’ve done our best for the best. We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.
2023
2019
2009
2004
2000
1986
1970
1967
1949
In 2023, adidas welcomes Bjørn Gulden its new CEO and member of the Executive Board.
As a former professional football and handball player with almost 30 years of experience in the sporting goods and footwear industry, Bjørn brings with him a wealth of knowledge in sport and retail.
Bjørn previously worked as Senior Vice President of Apparel and Accessories from 1992 to 1999 and returns to the 3-Stripes to take the company into a new era.
HOME SWEET HOME
adidas celebrates the opening of its new office building ‘Arena’, finalizing the expansion of the company’s headquarters – the ‘World of Sports’ – in Herzogenaurach, Germany.
2021 marks the release of adidas’ next five-year strategic cycle. ‘Own the Game’ puts the consumer clearly at the center of everything, acknowledging the role they have in shaping industry trends:
They strive to live active and healthy lives, they wish to blend sport and lifestyle, they are digital by default and sustainable by conviction.
Own the Game will capture these consumer-driven opportunities and carve out new ones for their benefit. The successful delivery of this strategy will enhance brand credibility, elevate consumer experience and push the boundaries of sustainability.
FINDING NEW TEAMMATES
When you are already great, how do you become even better? You keep on training.
Or join forces with someone who complements you and your strengths. From the court to the catwalk, from the stadium to the street. The adidas brand offers apparel and footwear for every sport, every fashion, and every style, whether you are an athlete or fashionista.
In 2011, adidas brings together sport, street, and style for the first time in one campaign to tell the world what it means to go all in, heart over head, inclusion over ego.
‘all in’, which featurs the likes of Lionel Messi, David Beckham, and Derrick Rose, grew from the idea that whatever your goals or challenges may be, you have to go all in for the ultimate success.
IMPOSSIBLE? JUST A BIG WORD
In one of its most memorable marketing campaigns, adidas shows its biggest athletes, including David Beckham and Haile Gebrselassie, facing their fears, defeats, and challenges head-on only to prove that, indeed, ‘Impossible is Nothing’.
The slogan became synonymous with reaching your goals. One year after adidas and Salomon go their separate ways, when the latter and its brands (excluding TaylorMade) were sold to Amer Sports,
adidas acquired Reebok, including the brands Rockport and Reebok-CCM Hockey, and brought together two of the world’s most respected and best-known companies in the sporting goods industry. In June, the company was re-named adidas AG.
NEW CENTURY, NEW DIVISIONS
As the new century started, adidas reinvented the game again.
In addition to its sport performance offering, adidas is the first in the industry to introduce a new lifestyle segment, focusing on sports-inspired streetwear.
In the years to come, new partnerships with Yohji Yamamoto (2001) and Stella McCartney (2004) were born along with exciting labels such as Y-3 (2003) and Porsche Design Sport (2007).
Herbert Hainer becomes the new CEO of adidas-Salomon AG, and with him, the company’s focus went even more to innovation.
ClimaCool (2002), adizero (2004), and the F50 football boot, which launched just in time for the 2006 FIFA World Cup™ in Germany, became market hits – as did the new CEO. Herbert Hainer will lead the company from one record to the next.
THE MERGE OF ARTS AND SPORTS
When US-based hip hop group Run-D.M.C. released ‘My Adidas’ it was about setting the record straight about hard working people in troubled neighborhoods and pure enthusiasm about their sneakers.
adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40,000 fans – one of these concertgoers was an adidas employee. The song became a hit and Run-D.M.C.
and adidas unexpected and unique partners. This merge of art and sports not only set the everlasting street fashion trend off but also marked the birth of non-athletic promotions in the sporting goods industry.
ONE BALL FOR ALL
In 1970, adidas delivered the official ball, TELSTAR, for the 1970 FIFA World Cup™ for the first time. As the name TELSTAR already tells, the ball was designed to improve visibility on black and white television.
It was the beginning of a wonderful partnership, with adidas providing the official match ball for every FIFA World Cup™ that followed.
From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years.
This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10
FRANZ BECKENBAUER TRACKSUIT
What’s in a name? Everything, when you name it after a “Kaiser”. When the Franz Beckenbauer tracksuit model celebrated its debut, it became the first piece of apparel for adidas and opened a whole new business to a company that, so far, was famous for shoes.
How do you consistently earn the trust of world-class athletes through the decades? Produce innovative products that make them even better.
Adi Dassler’s secret to success had an additional personal ingredient: He met with athletes (some of them even as visitors in Herzogenaurach), listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs.
The best of the best trusted adidas and its founder from the beginning. And that would not change throughout the decades to come.
FOUNDING FATHER
On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach.
In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle.
Who would have thought that screw-in studs on lightweight football boots would help write history?
When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they won so much more than just a trophy.
Their unbelievable victory would be heard around the world for decades to come. And it made adidas and its founder a household name on football pitches everywhere.
campaign
run for oceans
Run for the Ocean has been completed successfully. Adidas will work with Parley to collect 250 tons of plastic waste from beaches, islands and coastal areas.
Check out the results of the 2022 Run for the Ocean. Our journey towards a plastic-free world begins now. Find out what changes your choices can lead to.
campaign
all that you are
These three lines embody the brand's dedication to devising the best sports equipment that adds strength to athletes. Today, Adidas' three logos, from the performance logo to the sportswear logo to the originals Trefoil logo, each have their own unique identity. It is said that
Adidas Sportswear filled its first collection with practical designs based on sportiness. It is full of fashion items that allow you to express yourself in a comfortable style in a variety of everyday situations, with an emphasis on making it easy to mix and match with everyday fashion while still incorporating sports energy.
look book
about us
Brand Introduction
Adidas' new strategy introduced in 2004 was a new message: Impossible Is Nothing. The birth of the slogan began with the words of legendary boxer Muhammad Ali being used as banner text to celebrate Greece's unexpected win at Euro 2004.
People responded explosively to the sight of them overcoming difficulties and working toward success.
about us
Adolf Adi Dassler
1920, Adolf Dassler, who had a strong passion for sports and was an athlete himself, wanted to make durable sneakers instead of ones that wore out too easily, so he started making training shoes alone in his mother's laundry room at the age of 20.
Adidas grew rapidly as a soccer brand, and orders for the Adidas studded soccer shoes worn by the German national team flooded in from all over the world, with over 450,000 pairs produced a year. From the mid-1960s,Adidas expanded its business into sports clothing, and began producing balls in 1963. And in 1970, when Adidas' Telstar was used as the official ball at the Mexico World Cup, the Adidas soccer ball was adopted as the official ball for all FIFA World Cups.
Interested in
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Give your athletic attire a makeover with the latest adidas clothes and shoes.
Look for the freshest sneakers, the newest sportswear and the best accessories for running, working out or relaxing around the house.
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KIDS
Train Essentials
NEW
Teero Hoodie
Big Logo Sweatshirt
M SPW HZ
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Essentials
Worthing loose fit
ALL SZN
City Escape
Safe Place
Lego Collabo
KIDS
VER FLARE PNT
ALL SZN
NEW
M SPW
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3S Openhem
Tapered
3S Woven
Future Icon 3S
ultra boost
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RUN60S 3.0
RUN80S
Disney Collabo
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ADIPUFF
NEW
MAXXCETUS
Porta Trail
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Spretain 2000
Alpha Sustainable
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Trefoil Teddy
SST
College Eight
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Satin Firebird
Beckenbauer
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ALL THE BENEFITS
From members-only products to the latest releases and prizes, never miss out on what you love from adiClub with the adidas app.
The home of sports and sneakers, the adidas app puts you closer to the action with instant access to shoe drops and seasonal fashion releases, and to the sports, clothes, and gear that fit your personal style. Athlete inspiration, stories, and app exclusives at your fingertips
physical card
perfect gift
Adidas Card can only be used in USA.
Adidas gift cards can be purchased online anytime, anywhere. Express your feelings with an Adidas gift card. The Adidas Card provides basic benefits and continues to hold various events for card customers.
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partners
community
Major League Soccer and sportswear giant Adidas have agreed to extend their partnership for a multi-year period.
Under the terms of the new agreement, Adidas will continue to supply the league with branded apparel, footwear, training equipment and official match balls.
What do you think about when you exercise?
When the MC asked what he was thinking about while running during the game, Son Heung-min replied, "When I run? To be honest, I don't think about anything." Son Heung-min said, "People often wonder (what they are thinking), but they seem to do it without much thought. They seem to do it (without any particular reason) because it's just something they have to do. And that's what I need in my life."
He also spoke about the struggle it took to be able to use both feet freely. “Once I found that feeling, the next time, the results were good,” he said. “But that feeling helped me overcome the pain and frustration.” “There was,” he explained.
Interview GO
We met Jennie of Blackpink
Sportswear celebrities are currently competing for publicity. Competition is increasing, especially for female models. The brand that makes me feel the best is Adidas Originals. Classic style icon Kylie Jenner and K-pop's representative girl group Blackpink Jennie were selected as the best global campaign ambassadors for Korea's 2019 spring and summer 'Falcon', which could have boosted marketing efforts.
What do I think about ‘confidence’? I believe that a person's emotions are first revealed in their facial expressions. Likewise, when I am proud and confident in myself, I think that composure is shown through a smile. What is the word that best expresses ‘myself’?
Interview GO
GET MORE YOU, ITZY ryujin
Along with the release of ‘Midnight Fleece’, a powerful campaign is being launched under the slogan ‘WE OWN MIDNIGHT (12 o’clock is our time)’. It contains a message for the younger generation who find it difficult to fall asleep at midnight and move towards their dreams with more confidence amidst the uncertain boundaries between today and tomorrow.
For the fall and winter seasons, we are releasing the outerwear ‘Midnight Fleece’ to freely enjoy the cold city nights. On increasingly chilly nights, the 'Midnight Fleece', a reversible fleece jacket that can be worn lightly, is made of a warm Polarpolis material on the outside and a water-repellent woven material on the inside, allowing for two styling options depending on the weather or mood. do.
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Soccer player and sports ‘star’, Lee Kang-in
Lee Kang-in has never escaped our gaze. Not many people could have imagined that the six-year-old boy who enjoyed playing ball on a TV program 16 years ago would become the Lee Kang-in he is today. But thanks to this, everyone knew the name of the child called ‘football genius’ and watched him grow.
There is something about Lee Kang-in's play that unites fans. Let's recall Lee Kang-in's appearance in the last Qatar World Cup, when he went to kick a corner kick and encouraged the cheering squad just before Korea lost to Ghana. Lee Kang-in, who has grown up to be the face of Korean soccer, is already a ‘sports star’ who transcends generation and gender.
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